Midnight Cowboy - Night Fashion

Our second Unpublished Fashion Editorial from last December.
Click images to view Large.

All garments are from the 2008 Graduate show
Ultimo TAFE Fashion Design Studio.

















Fashion Designers
Top to bottom.

Bianca Linton
Christopher Morro
Seema Pun
Ryoko Watanabe
Melinda Johns
Kathryn Beeson
Melanie Dumble
Sarah Starkey

Model Alli V @ Chadwicks
H&MU Kaori
Stylist, Lucinda Petroeschevsky - Mayer
Assistants, Guy Woolrych & William Siauw

If anyone would like to publish this story please contact me.
I am also on the look-out for a Sydney fashion stylist to assist me in putting together some more fashion stories for editorial submission.

Thanks to the great designers and my wonderful team who helped make this rather tricky George Street Sydney shoot happen.

Kent Johnson 0433 796 863

A European Location - in Sydney.

“I want to shoot on location but I want it to look European.”

No that is not an exasperating request it’s an inspiring one and it’s the sort of request I love to hear. And it’s not really surprising to hear it. I was often asked if my black and white shots from the 80s had been taken in Europe. At the time I found it an odd question as those shots had been taken at landmark Sydney locations; but that said much of the identifiable ‘Sydney’ bits had been removed by careful choice of framing and I suppose I had a something
of an informed(?) European take on photography.

But finding the right spot can be tricky. On this occasion the client gave me a bit of a lead, however I thought it sounded a bit too Sydney and a bit too clean for Europe. I decided to take the camera out and have a look around. Using the suggested location as a conceptual starting point and my own perception of what might lend itself to being European, I made a series of shots I thought would fit the bill.

And its not just the location; it’s also the light! I love Sydney light but it can be oh-so-strong and unforgiving. I remember the French Fashion Photographer Denis Jobron remarking to me one day that the light in Sydney was like being in a microwave oven! So the European/Sydney location needs something like a Euro lighting feel as well.

Checking light and location is all about good preparation so things go smoothly on the day. The more complex the shoot, the more preparation that may be required. What will work in post-production can also be addressed before the shoot as well. Last December I finally managed to put together a Night Fashion shoot, an Editorial Submission. It was based around an idea I had been working on for quite a while, the big problem was just how to pull it off?

Initially I simply looked out for the shots I wanted and made location pictures on my point-and-shoot. But I also needed to know how the camera and lenses would work with a real model in situ on location. My friend Julia was kind enough to stand in(twice) for these location tests which were invaluable. A new lens was found to be required to allow for shooting at the best ISO and the all important mix of lighting was tested and put through its paces.

The preparation paid off and on the night of the shoot the team and I were able to put 10 shots in the can in just three hours, but more about that shoot when I am able to show it online.

Sydney as a European location? Why not!